In today’s world, streetwear is no longer just a mere clothing option; instead, it is a lifestyle choice and a culture. Back in the day, people only considered casual wear to be a worn-out shirt, sports jerseys, and sneakers, and now it is a whole another ball game. Now, huge formal brands tend to glorify the pursuit of luxury streetwear apparel and target their advertisements to attract the youth.
The competitive nature of the fashion industry markets and the demand for casual apparel means more production. More production entirely means more carbon emissions and cloth waste pollution. When companies create clothing products at such a bulk quantity around the world, wastage is inevitable. Since the people are shifting from formal dressing to casual wear, the wastage is starting to become a continuing problem.
The waste disposal authorities are dumping the garment and apparel waste into large water bodies and landfills. Most of the streetwear cloth production mostly ends up unsold and wasted, causing much harm to the earth’s environment and ecosystem. Despite all the pollution that it is causing, the demand for streetwear fashion is increasing at a speedy rate.
Lychee Kimono Provides Sustainable Solutions
We at Lychee Kimono are all too familiar with the damaging practices of the fast fashion industry and are fighting against their effects. Our brand is big on the use of raw and organic materials in most aspects of our streetwear. Our labels, hang tags and shipping materials are made from biodegradable cardboard or organic cotton. Most of the fibers we source for our tees, sweatsuits and hoodies come from cotton plants or silkworms as we try to keep usage of polyester to a minimum. Aside from the materials we decide to use, most of our products are hand crafted to eliminate industrial pollution and created with quality in mind to create a longer lasting garment. The longer a piece last the less fabric waste we create and the more money you get to save.
FASHION FOR THE HOMELESS
Lychee Kimono seeks to give back to the community and those most in need by creating socks, underwear and T-shirts from leftover fabrics. In order to control fabric waste, these extra pieces are turned into everyday essentials and donated to the less fortunate.
TREES OF LIFE
Each purchase is directly linked to planting a tree with the help of our program. The process begins when a customer makes a purchase, and a predetermined portion of the proceeds goes towards our tree planting initiative. This funds the acquisition of tree saplings, planting materials, and the necessary logistics for planting the trees in designated areas.
KILL FAST FASHION
Fast fashion is a major contributor to environmental degradation. They utilize unethical labor practices, contribute to excess pollution through their manufacturing and transportation and they encourage the purchase of disposable clothing creating excess fabric waste. Lychee Kimono works to combat these practices by educating the public and creating unique styles using natural biodegradable materials of higher quality, that last longer and create less waste.