In today’s world, streetwear is no longer just a mere clothing option; instead, it is a lifestyle choice and a culture. Back in the day, people only considered casual wear to be a worn-out shirt, sports jerseys, and sneakers, and now it is a whole another ball game. Now, huge formal brands tend to glorify the pursuit of luxury streetwear apparel and target their advertisements to attract the youth.
The competitive nature of the fashion industry markets and the demand for casual apparel means more production. More production entirely means more carbon emissions and cloth waste pollution. When companies create clothing products at such a bulk quantity around the world, wastage is inevitable. Since the people are shifting from formal dressing to casual wear, the wastage is starting to become a continuing problem.
The waste disposal authorities are dumping the garment and apparel waste into large water bodies and landfills. Most of the streetwear cloth production mostly ends up unsold and wasted, causing much harm to the earth’s environment and ecosystem. Despite all the pollution that it is causing, the demand for streetwear fashion is increasing at a speedy rate.
Lychee Kimono Provides Sustainable Solutions
We at Lychee Kimono are all too familiar with the damaging practices of the fast fashion industry and are fighting against their effects. Our brand is big on the use of raw and organic materials in most aspects of our streetwear. Our labels, hang tags and shipping materials are made from biodegradable cardboard or organic cotton. Most of the fibers we source for our tees, sweatsuits and hoodies come from cotton plants or silkworms as we try to keep usage of polyester to a minimum. Aside from the materials we decide to use, most of our products are hand crafted to eliminate industrial pollution and created with quality in mind to create a longer lasting garment. The longer a piece last the less fabric waste we create and the more money you get to save.